Redirections should be avoided as much as possible as they slow down response and drain resources unnecessarily. These redirections can take place on various levels: HTML code, JavaScript code, HTTP server and application server (e.g. PHP).

When a website or online service hosts a web page’s components across several domains, the browser has to establish an HTTP connection with every single one. Once the HTML page has been retrieved, the browser calls the sources as it traverses the DOM (Document Object Model).

Some resources are essential for the page to work. If they are hosted on another domain which is slow, it may increase the page’s render time. You should therefore, when possible, group all resources on a single domain.

The only exception to this is for static resources (style sheets, images, etc.), which should be hosted on a separate domain to avoid sending one or multiple cookies for each browser GET HTTP request. This reduces response time and unnecessary bandwidth consumption.